The Highpoint Media Blog

Searching for information online has become a regular part of life for people across the UK. In fact, we’d be surprised if “Google it” didn’t come out of the mouths of most people on a daily basis. With this information in mind, it’s more important than ever for businesses to have a search engine friendly website.

Top Level Domain names (TLD’s) such as .co.uk, .com, .net, .gov, and .org have been around a long time, but for the first time in many years, new TLD’s are making their way to the internet. But why are they being introduced now, and is it safe to buy one?

Can sending out tweets really boost your business? Yes they can. Tweets are the short messages that you send out using Twitter. They help you gain a following, and if you are a business owner, a large follower base can become the springboard you need to spur growth. If you still don’t understand then let’s take a look at the basics...

If you are a business owner looking for an affordable marketing tool, try Facebook. Facebook may seem a bit intimidating at first because it has such a huge audience, but it is a very effective way to reach those people that matter most to your business. Your target market!

When used effectively, the social media space can be leveraged to gain visibility among your target audience. Facebook, Twitter, Pinterest, and LinkedIn are now an integral part of every serious marketing plan. Marketers know that it’s impossible to grow businesses nowadays without a presence on social media...

We recently launched a new website for Atlantic Travel in Bolton, and we're very excited about it. It's fast, easy to navigate and has a good looking design that works well. We've come up with a design that's modern, simple, and offers extensive functionality.

On 1st July 2015 Ofcom will adjust the structure of non-geographic call charges. Ofcom has taken the decision to make these pricing changes, because of the confusion that currently surrounds the price of calls to non-geographic service numbers.

Earlier this year, Google announced a 'Doorway Page Algorithm' update, which is a ranking adjustment meant to reduce doorway pages in search results. Google took this decision because they believe that doorway pages are of no real value, and limit the options available to users when they show up in Google search results.

Backlinking involves having links from other web pages coming into your website. It is an important part of improving web ranking and driving traffic to your site. However, in order to be effective, link-building must be properly managed using only high quality backlinks.

Establishing a website for your business is an online investment that should provide a tangible return for you. For that to happen, you have to incorporate the elements of a successful website, and it all starts with the right design.